The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava
| Year of publication: |
2022
|
|---|---|
| Authors: | Padigar, Manjunath ; Pupovac, Ljubomir ; Sinha, Ashish ; Srivastava, Rajendra Krishan |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1277-1298
|
| Subject: | Artificial intelligence | Event study | Marketing department power | Marketing–finance interface | New product innovation | Innovation | Produktentwicklung | New product development | Marketing | Ankündigungseffekt | Announcement effect | Künstliche Intelligenz | Ereignisstudie | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00873-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463926