The effect of marketing strategy and marketing capabilities on business performance : case study ; Iran's medical equipment sector
Shahriar Azizi; Sedigheh Ansari Movahed; Maryam Haghighi Khah
| Year of publication: |
2009
|
|---|---|
| Authors: | Azizi, Shahriar ; Movahed, Sedigheh Ansari ; Khah, Maryam Haghighi |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 9.2009, 4, p. 309-317
|
| Subject: | Iran | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Marketing | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003921519