The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Thomas Kramer
| Year of publication: |
2007
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| Authors: | Kramer, Thomas |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 224-233
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| Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Marketing | Forschung | Research |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003486908