The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
Year of publication: |
2019
|
---|---|
Authors: | Pfeiffer, Bruce E. ; Deval, Hélène ; Silvera, David H. ; Cronley, Maria L. ; Kardes, Frank R. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 2, p. 193-205
|
Subject: | Attitude change | Source credibility | Information sufficiency | Mere thought | Glaubwürdigkeit | Credibility | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
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