The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
| Year of publication: |
2010
|
|---|---|
| Authors: | Chatterjee, Subimal ; Malshe, Ashwin Vinod ; Heath, Timothy B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 12, p. 1290-1295
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