The effect of mobile ADs to consumers' purchasing behavior who live in the Province of Aydin
Fatma Cakir, PhD; Oya Eru, PhD
| Year of publication: |
September 2013
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|---|---|
| Authors: | Cakir, Fatma ; Eru, Oya |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 7.2013, 3, p. 81-92
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| Subject: | Mobile Advertisement | Consumer | Purchasing Behavior | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586766