The effect of multiple hotel brand extensions
Patcharaporn Mahasuweerachai; Hailin Qu
| Year of publication: |
2015
|
|---|---|
| Authors: | Mahasuweerachai, Patcharaporn ; Qu, Hailin |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 15.2015, 1, p. 27-38
|
| Subject: | Hotel brand extension | hotel service quality | brand reputation | brand attitude | brand loyalty | Hotellerie | Hotel industry | Markentransfer | Brand extension | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markentreue | Brand loyalty | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515373