The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Christopher Marchegiani and Ian Phau
| Year of publication: |
2011
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|---|---|
| Authors: | Marchegiani, Christopher ; Phau, Ian |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 1, p. 27-53
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| Subject: | Werbemusik | Advertising music | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Experiment | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509889