The effect of negative word-of-mouth in social networks
Andre Bonfrer
| Year of publication: |
2010
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|---|---|
| Authors: | Bonfrer, Andre |
| Published in: |
The connected customer : the changing nature of consumer and business markets. - New York, NY [u.a.] : Routledge, ISBN 978-1-84872-837-0. - 2010, p. 307-336
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| Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Social Web | Social web | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003951900