The effect of new product development techniques on new product success in Spanish firms
| Year of publication: |
2002
|
|---|---|
| Authors: | González, Francisco Javier Miranda ; Palacios, Tomás Manuel Bañegil |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 31.2002, 3, p. 261-272
|