The effect of odd pricing on demand
| Year of publication: |
1997
|
|---|---|
| Authors: | Gendall, Philip ; Holdershaw, Judith ; Garland, Ron |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 31.1997, 11-12, p. 799-813
|