The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
| Year of publication: |
2007
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|---|---|
| Authors: | Park, Do-Hyung ; Lee, Jumin ; Han, Ingoo |
| Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 11.2007, 4, p. 125-148
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