The effect of online consumer reviews on buying behaviour and their management by the tourism industry
Theofania Balska, Alexia Mary Tzortzaki
| Year of publication: |
2017
|
|---|---|
| Authors: | Balaska, Theofania ; Tzortzaki, Alexia Mary |
| Published in: |
International journal of decision sciences, risk and management. - Genève : Inderscience, ISSN 1753-7169, ZDB-ID 2512276-9. - Vol. 7.2017, 1/2, p. 143-167
|
| Subject: | online consumer reviews | OCRs | involvement | tourism | booking | consumer behaviour | Greece | Konsumentenverhalten | Consumer behaviour | Tourismuswirtschaft | Tourism industry | Griechenland | Tourismus | Tourism | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011797315