The effect of online Q&As and product reviews on product performance metrics : Amazon.com as a case study
Year of publication: |
2021
|
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Authors: | Mousavi, Reza ; Hazarika, Bidyut ; Chen, Kuanchin ; Razi, Muhammad |
Published in: |
Journal of information & knowledge management : JIKM. - Singapore : IKMS, ISSN 0219-6492, ZDB-ID 2225563-1. - Vol. 20.2021, 1, p. 2150005-1-2150005-16
|
Subject: | User generated knowledge | knowledge contribution in online community | electronic word-of-mouth | online product review | question and answerse-commerce | product ratings | Social Web | Social web | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Produktivität | Productivity | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information |
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