The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Shih Yung Chou; Sergio Picazo-Vela; John M. Pearson
| Year of publication: |
2013
|
|---|---|
| Authors: | Chou, Shih Yung ; Picazo-Vela, Sergio ; Pearson, John M. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 12.2013, 1/4, p. 131-153
|
| Subject: | big-five personality | eBay | online review configurations | price | purchase decisions | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Personalisierung | Personalization | Internet-Auktion | Online auction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010248475