The effect of online reviews on hotel booking intention : the role of reader-reviewer similarity
Irene Cheng Chu Chan, Long W. Lam, Cheris W.C. Chow, Lawrence Hoc Nang Fong, Rob Law
| Year of publication: |
September 2017
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|---|---|
| Authors: | Chan, Irene Cheng Chu ; Lam, Long W. ; Chow, Cheris W. C. ; Fong, Lawrence Hoc Nang ; Law, Rob |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 66.2017, p. 54-65
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| Subject: | Review valence | Booking intention | Homophily theory | Demographic and preference similarity | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2017.06.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810940