The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Ran Liu, Enxi An, and Wenkai Zhou
| Year of publication: |
2021
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|---|---|
| Authors: | Liu, Ran ; An, Enxi ; Zhou, Wenkai |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 4, p. 423-434
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| Subject: | Google Trends | Search engine | Word of mouth | eWOM | Performance | Social Media | Suchmaschine | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing | USA | United States | Internet | Konsumentenverhalten | Consumer behaviour | Online-Recherche | Online search | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1867478 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607668