The effect of online versus offline retailer-brand image incongruity on the flow experience
V. Myles Landers, Sharon E. Beatty, Sijun Wang, and David L. Mothersbaugh
| Year of publication: |
2015
|
|---|---|
| Authors: | Landers, V. Myles ; Beatty, Sharon E. ; Wang, Sijun ; Mothersbaugh, David L. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 4, p. 370-387
|
| Subject: | Markenimage | Brand image | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011340226