The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Fong Yee (Fanny) Chan, Hung Fai (Sunny) Chan and Felix Tang
| Year of publication: |
February 2017
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|---|---|
| Authors: | Chan, Fong Yee ; Chan, Hung Fai ; Tang, Felix |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 1, p. 78-93
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| Subject: | Advertising | learning-orientation | integrity | brand recognition | purchase intention | Hongkong | Hong Kong | Konsumentenverhalten | Consumer behaviour | Werbung | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand | Wahrnehmung | Perception | Markenführung | Brand management | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1221843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011703183