The effect of perceived philanthropic activities of corporate organisations on consumer's purchase intention
Kapil Kumar Aggarwal and Shashi Singhal
| Year of publication: |
2024
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|---|---|
| Authors: | Aggarwal, Kapil Kumar ; Singhal, Shashi |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 36.2024, 2/3, p. 212-224
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| Subject: | brand association | brand equity | consumer attitude | corporate social responsibility | perceived quality | purchase behaviour | social accountability | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.137401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057584