The effect of perceived risk dimensions on purchase intention : an empirical evidence from Indian private labels market
Ramulu Bhukya and Sapna Singh (School of Management Studies, University of Hyderabad, Hyderabad, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Bhukya, Ramulu ; Singh, Sapna |
| Published in: |
American journal of business : applying research to practice ; AJB. - Bingley : Emerald, ISSN 1935-519X, ZDB-ID 2639250-1. - Vol. 30.2015, 4, p. 218-230
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| Subject: | Purchase intention | Perceived risk | Private labels | Multiple regression analysis | Perceived financial risk | Perceived functional risk | Perceived physical risk | Perceived psychological risk | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Wahrnehmung | Perception | Indien | India | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJB-10-2014-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011516073