The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Jaewoo Park, Hyo Jin Eom and Charles Spence
| Year of publication: |
2022
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|---|---|
| Authors: | Park, Jaewoo ; Eom, Hyo Jin ; Spence, Charles |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 3, p. 469-483
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| Subject: | Attitude-behavior relation | Luxury branding | Perceived scarcity | Product attitude | Sustainable luxury products | Sustainable marketing | Willingness to pay | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Zahlungsbereitschaftsanalyse | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-09-2020-3091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164368