The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Stephen J. Newell, Joseph J. Belonax Jr., Michael W. McCardle, and Richard E. Plank
| Year of publication: |
2011
|
|---|---|
| Authors: | Newell, Stephen J. ; Belonax, Joseph J. ; McCardle, Michael W. ; Plank, Richard E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 3, p. 307-316
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| Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Handelsvertretung | Trade intermediation | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009243283