The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Ruijuan Wu, Yixiao Hu and Peiyu Li
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Ruijuan ; Hu, Yixiao ; Li, Peiyu |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 5.2022, 2, p. 158-175
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| Subject: | Attractiveness-relevant product | Persuasive effects | Pictures in online consumer reviews | Product evaluation | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Markenimage | Brand image | Produktinformation | Product information | Werbewirkung | Advertising effects | Produktivität | Productivity | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-06-2022-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013440259