The effect of placement and modality on the recall of information from pharmaceutical web sites
Joel J. Davis
| Year of publication: |
2010
|
|---|---|
| Authors: | Davis, Joel J. |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 10.2010, 2, p. 99-114
|
| Subject: | Website | Werbewirkung | Advertising effects | Pharmaindustrie | Pharmaceutical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979194