The effect of pretest method on error detection rates: Experimental evidence
| Year of publication: |
1998
|
|---|---|
| Authors: | Reynolds, Nina ; Diamantopoulos, Adamantios |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 5-6, p. 480-498
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