The effect of price on return intentions : do satisfaction and reward programme membership matter?
Breffni M. Noone and Daniel J. Mount
| Year of publication: |
2008
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|---|---|
| Authors: | Noone, Breffni M. ; Mount, Daniel J. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 7.2008, 4, p. 357-369
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| Subject: | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798099