The effect of pricing and advertising on customer retention in a liberalizing market
Yolanda Polo, F. Javier Sese & Peter C. Verhoef
| Year of publication: |
2011
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|---|---|
| Authors: | Polo-Redondo, Yolanda ; Sesé, F. Javier ; Verhoef, Peter C. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 4, p. 201-214
|
| Subject: | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Werbung | Advertising | Wettbewerb | Competition | Mobiltelefon | Mobile phone | Telekommunikationssektor | Telecommunications industry | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313206