The effect of priming and customer reviews on sustainable travel behaviors
Year of publication: |
2021
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Authors: | Kim, Eun Joo ; Tanford, Sarah ; Book, Laura A. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 1, p. 86-101
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Subject: | asymmetry | donation | environmental attitudes | online reviews | priming | sustainability | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Virales Marketing | Viral marketing | Fundraising | Umweltbewusstsein | Environmental consciousness | Online-Handel | Online retailing |
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