The effect of product category on customer motivation for customer engagement behaviour
Katarzyna Żyminkowska, Jolanta Perek-Białas, Grzegorz Humenny
| Year of publication: |
2023
|
|---|---|
| Authors: | Żyminkowska, Katarzyna ; Perek-Białas, Jolanta ; Humenny, Grzegorz |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 299-316
|
| Subject: | customer engagement behaviour | customer motivation | engagement marketing | engaging customers | product category effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014248864