The Effect of Product Quality, Service Quality, and Prices on Customer Satisfaction at Starbucks Coffee in Rawamangun Jakarta Timur

In the industrial era 4.0, globalization has become an important factor in the life of the state. Every country must experience globalization towards existing developments and progress and the impact of this globalization has been seen clearly, namely the development of national markets that follow the flow of international markets. The emergence of various trends from beverage franchises that persist and are growing from time to time. One of the beverage franchises that still survives today is Starbucks Coffee. Starbucks Coffee is a beverage franchise from the United States and has entered the Indonesian market, especially in Rawamangun since 2017. However, there are problems with the services provided by Starbucks employees. To improve the quality and quantity of Starbucks Coffee services, research is needed on consumer satisfaction at Starbucks Coffee in Rawamangun, East Jakarta, using a field study qualitative research method, where the data is taken based on response data and collected via google forms. The results of the research show that the research data at Starbucks Coffee Rawamangun in East Jakarta is considered to have met the requirements for calculations to be carried out to the stage of multiple regression testing, hypothesis testing and analysis of the coefficient of determination