The Effect of Product Quality, Service Quality, and Product Price on Customer Satisfaction in Shopee

This study aims to determine the effect of product quality, service quality, and product price on costumer satisfaction in shopee. Times are getting more advanced and developing so that people's lifestyle will also be more instantaneous. One of the online shopping sites that are widely used by Indonesians is shopee. Shopee is one of the most popular e-commerce in Indonesia. E-commerce like shopee makes it easier for people to find the product they want, shop, sell, and transact using only their cellphones. This type of research is quantitative research with the population is shopee users who always shop at Shopee e-commerce and are> 15 years old. The sample in this study were 102 respondents. The sample collection technique used in this study is a non-probability sampling technique. The data was collected using a questionnaire that was processed using SPSS version 24. The results of this study indicate that product quality, service quality, and price greatly influence customer satisfaction at shopee, so that later they can be included in developing better strategies in the future