The Effect of Promotion on Consumption: Buying More and Consuming It Faster
| Year of publication: |
1998
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|---|---|
| Authors: | Ailawadi, Kusum L. ; Neslin, Scott A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 3, p. 390-398
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