The effect of promotion strategy in the Jordanian Islamic banks on a number of customers
Bader Mustafa Al-Sharif, Amjad Qwader & Zaher Abdel Fattah Al-Slehat
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Al-Sharif, Bader Mustafa ; Qwader, Amjad ; Al-Slehat, Zaher Abdel Fattah |
| Published in: |
International journal of economics and finance. - Toronto, ISSN 1916-971X, ZDB-ID 2531850-0. - Vol. 9.2017, 2, p. 81-88
|
| Subject: | promotion strategy | Islamic banks | Islamisches Finanzsystem | Islamic finance | Jordanien | Jordan | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Islamische Staaten | Islamic countries | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5539/ijef.v9n2p81 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011617910