The effect of reference point diagnosticity on attractiveness and intentions ratings
Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein, and Sie Yeoun Song
| Year of publication: |
2010
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|---|---|
| Authors: | Suk, Kwanho ; Yoon, Song-oh ; Lichtenstein, Donald R. ; Song, Sie Yeoun |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 983-995
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Diskrete Entscheidung | Discrete choice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666335