The effect of regulatory orientation and decision strategy on brand judgments
Year of publication: |
2009
|
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Authors: | Wan, Echo Wen ; Jiewen Hong ; Sternthal, Brian |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 6, p. 1026-1038
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Subject: | Markenartikel | Brand | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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