The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments
| Year of publication: |
2009
|
|---|---|
| Authors: | Wan, Echo Wen ; Hong, Jiewen ; Sternthal, Brian |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2009, 6, p. 1026-1038
|