The effect of relationship and transactional characteristics on customer retention in emerging online markets
Anand K. Jaiswal, Rakesh Niraj, Chang Hee Park, Manoj K. Agarwal
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Jaiswal, Anand Kumar ; Niraj, Rakesh ; Park, Chang Hee ; Agarwal, Manoj Kumar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 25-35
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| Subject: | Trust | Retention | Customer relationship management | Online retailing | Latent attrition model | Beziehungsmarketing | Relationship marketing | Online-Handel | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925243