The effect of retail shelf position on private-label brand evaluations
Maryam Tofighi and Bianca Grohmann
| Year of publication: |
2024
|
|---|---|
| Authors: | Tofighi, Maryam ; Grohmann, Bianca |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 5, p. 549-564
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| Subject: | Gestalt principles | National brands | Perceptual grouping theory | Physical proximity | Private label brands | Shelf positioning | Shelf spacing | Handelsmarke | Store brand | Markenführung | Brand management | Einzelhandel | Retail trade | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2023-0715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158010