The effect of review images on review helpfulness : a contingency approach
Raoul V. Kübler, Lara Lobschat, Lina Welke, Hugo van der Meij
| Year of publication: |
2024
|
|---|---|
| Authors: | Kübler, Raoul ; Lobschat, Lara ; Welke, Lina ; Meij, Hugo van der |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 1, p. 5-23
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| Subject: | Electronic word of mouth | Image analysis | Online product reviews | User-generated content | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Markenimage | Brand image | Kontingenztheorie | Contingency theory | Konsumentenverhalten | Consumer behaviour | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014526948