The effect of risk aversion on product family design under uncertain consumer segments
Yael Perlman
| Year of publication: |
2013
|
|---|---|
| Authors: | Perlman, Yael |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 51.2013, 2 (15.1.), p. 504-514
|
| Subject: | component commonality | market segmentation | product family | risk management | Marktsegmentierung | Market segmentation | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Risikomanagement | Risk management | Risikoaversion | Risk aversion | Produktgestaltung | Product design | Produktdifferenzierung | Product differentiation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009701726