The effect of sales promotion on post-promotion brand preference : a meta-analysis
Devon DelVecchio, David H. Henard and Tracy H. Freling
| Year of publication: |
2009
|
|---|---|
| Authors: | DelVecchio, Devon ; Henard, David H. ; Freling, Tracy H. |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 303-320
|
| Subject: | Verkaufsförderung | Sales promotion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836357