The effect of sales promotion on post-promotion brand preference: A meta-analysis
| Year of publication: |
2006
|
|---|---|
| Authors: | Delvecchio, Devon ; Henard, David H. ; Freling, Traci H. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 3, p. 203-214
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