The effect of salience on mental accounting: how integration versus segregation of payment influences purchase decisions
| Year of publication: |
2006
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|---|---|
| Authors: | Kim, Hyeong Min |
| Published in: |
Journal of behavioral decision making. - Chichester [u.a.] : Wiley, ISSN 0894-3257, ZDB-ID 2277190. - Vol. 19.2006, 4, p. 381-392
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