The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers
Hsuan-Hsuan Ku; Chien-Chih Kuo; Tzu-Wei Kuo
| Year of publication: |
2012
|
|---|---|
| Authors: | Ku, Hsuan-hsuan ; Kuo, Chien-chih ; Kuo, Tzu-wei |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 8, p. 541-548
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575079