The effect of self-congruity and motivation on consumer-based destination brand equity
Dolores M. Frias, José-Alberto Castañeda, Salvador del Barrio-García, Lorenza López-Moreno
| Year of publication: |
2020
|
|---|---|
| Authors: | Frias, Dolores M. ; Castañeda García, J. Alberto ; Barrio-García, Salvador del ; López-Moreno, Lorenza |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 3, p. 287-304
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| Subject: | Brand equity | theory of self-congruity | tourist destination | tourist travel motivation | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Motivation | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766719886888 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012265169