The effect of semiautonomous augmented reality on customer experience and augmentation experience
Atieh Poushneh and Arturo Vasquez-Parraga
| Year of publication: |
2024
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|---|---|
| Authors: | Poushneh, Atieh ; Vásquez Párraga, Arturo |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 8, p. 1910-1940
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| Subject: | Augmentation experience | Augmented reality | Enriched user experience | Semiautonomous AR | User satisfaction | Users' willingness to continue using AR | Kundenzufriedenheit | Customer satisfaction | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2022-0402 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198395