The effect of service brand extensions on corporate image: An empirical model
| Year of publication: |
2006
|
|---|---|
| Authors: | Pina, Jose M. ; Martinez, Eva ; Chernatony, Leslie de ; Drury, Susan |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 1-2, p. 174-197
|