The effect of service experiences over time on a supplier's retention of business customers ; Report No. 04-119
Ruth N. Bolton; Katherine N. Lemon and Matthew D. Bramlett
| Year of publication: |
2005
|
|---|---|
| Authors: | Bolton, Ruth N. ; Lemon, Katherine N. ; Bramlett, Matthew D. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2004, 4, p. 48-71
|
| Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002707976