The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers
Year of publication: |
2006
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Authors: | Bolton, Ruth N. ; Lemon, Katherine N. ; Bramlett, Matthew D. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 52.2006, 12, p. 1811-1823
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